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The Vision Fore Golfing Marketing Program |
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How does an eyeglass dispenser market a niche product such as Vision Fore Golfing Eyeglasses?
The answer is simple: an ongoing multi-media national advertising program that guarantees results. |
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When Paul Boyko Jr. began to sell his Vision Fore Golfing Eyeglasses, his reputation grew by word of mouth.
As positive feedback about his product began to roll in, he added information about the golfing eyeglasses
on his Visions of Canada website, www.visionsofcanada.com. |
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In 2005, he began producing brochures about his golfing eyeglasses and started to work trade shows and
golf tournaments in both Ontario and Michigan. Boyko Jr. already had a great reputation for manufacturing
the world’s thinnest eyeglasses to begin with, and word spread quickly about his amazing new vision
correction product for golfers. |
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By mid-2005 Boyko Jr. discovered the power of radio advertising and quickly developed a keen ability to
utilize radio to attract many new clients from Michigan and other Great Lake States to his Visions of Canada
store in Windsor Ontario. He discovered the power of investing his advertising dollars in the strategic
media outlets as WJR-AM 760 in Detroit Michigan, a prestigious flagship radio station with an 83 year history
boasting a 50,000 watt clear channel signal servicing a 200 mile radius. Interestingly enough, some of the
radio people he has worked with have become Bokyko Jr.’s clients. Clearly, he is no novice when it comes
to advertising strategy. |
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Visions Fore Golfing Eyeglasses are unique. There are no other mass-market manufacturers of a product that
specifically meets the vision needs of presbyopic golfers. This is the first eyeglass product specifically
designed for this clientele and requires a sustained marketing campaign to make sure that all golfers in
the United States of America who need better vision will learn about Vision Fore Golfing Eyeglasses.
Towards that end, plans have been made to build an effective national advertising campaign at an attractive
price of $1,000 per month per each Certified Vision Fore Golfing Dispensary. |
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Repetition is the golden rule of advertising. One-shot ads seldom work. In fact, research indicates that
the average consumer ignores two out of three ads and requires nine exposures before readily remembering an ad.
This means the reality is that you have to run your ad several dozen times in order to make an impact.
Advertising has a cumulative effect; it takes time to get results. Once it has, you have to make sure you
have the inventory and staff to handle increased demand. Being part of a well-funded national advertising
campaign that can be localized to specific regions will ensure repetition and solidify brand recognition. |
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The monthly fee of $1,000 is actually quite low and certainly affordable. Most advertising salespeople
will tell you that five to seven per cent of gross sales is the correct amount to budget. If your gross
monthly sales are $25,000 and you budget 5% for advertising, the bill comes to $1,250. How much local
advertising will that purchase? Very little indeed. |
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Your contribution of $1,000 per month to a well orchestrated national advertising campaign will bring you
continuous large scale media exposure that includes touching your local market. When we reach our goal of
300 participating Certified Vision Fore Golfing Dispensers, you will be part of a national advertising
campaign with a monthly budget of $300,000. Imagine being part of an annual $3,600,000 marketing budget
for only $12,000 per year! |
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As a result of your participation in our Vision Fore Golfing website with your own individual page for
only $20 per month for your dispensing territory, you will enjoy all the benefits of a state-of-the-art
website that always comes up at the top of all major search engines. |
But wait, there’s more ... |
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Upon certification, you will have access to our marketing coaching service that is available via both
telephone and e-mail. You will also learn how to work trade shows, golf tournaments and other face-to-face
marketing opportunities. Our Director of Training, Development and Certification will personally join you
at trade shows to teach you what we have learned about bringing Vision Fore Golfing eyeglass customers
to your doorsteps. Working side by side will also offer an opportunity to personally introduce you,
the new Certified Vision Fore Golfing Dispenser for your region, to your client base. We want you to
be totally successful so we can be as well. |
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