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4: DISPENSING TERRITORIES
 
Vision Fore Golfing Dispensing Territories
The Vision for Golfing Company wants to make sure that its Certified Dispensers have a sufficient
client base from which to operate their business. This is why we capping the number of
Dispensers in the United States of America at 300.
Keep in mind that we are in no rush to reach that goal because we are committed to finding
and bringing on board only the best professional eye doctors to work with us.
We know there is a large market for our golfing eyeglasses. What makes them so attractive is not
only the finished product which in and of itself, is a great value. Our clients also expect personal
service and the best way to deliver that service is through a network of Certified Vision Fore Golfing
Eyeglass Dispensers.
Each Certified Dispenser can expect a protected territory that will draw on a large client base.
The Sporting Goods Manufacturers Association (SGMA), estimates
that there are about 27.3 million golfers in the USA.
The National Golf Foundation (NGF), tracks golf-related statistics as well. It breaks the number
of golfers down more specifically: 49% are between 18 and 39 years old; 33% are over 50.
Given that a large number of people over 50 are presbyopic, the there are approximately
9 million golfers who can benefit from our eyeglasses.
This offers each Dispenser access to 30,000 prospects who will need to replace their eyeglasses on average every 3 years. This estimation does not even factor in the ever-growing popularity of the game and the millions of golfers growing older who will soon require vision correction. Put simply, this is huge opportunity for eye care professionals who meet and surpass the qualifying standards set by the Vision Fore Golfing Company.
Our plan is to bring on a small number of Certified Dispensers in calendar year 2006. This number will be expanded in 2007 and eventually, depending on how quickly we find the best eye care professionals,
we will reach our goal of 300. This growth plan will work in tandem with the expected increase in the
number of golfers over the next decade, so even those who become certified later will still have
the same market share potential as Dispensers who come on early.
Our first targets will be the state of Michigan where we have built a client-base in Southeast Michigan and in those regions in the USA that have a high density of golf course and golfers, for example
Florida, Texas, South Carolina, California, New York and the Carolinas. Expansion in these areas
will rapidly grow our reputation and brand recognition and build the demand for our product
all over the USA.
The cost for maintaining a dispensing territory is quite inexpensive, $200 per month. This fully is recoverable with only one sale of Vision Fore Golfing Eyeglasses each month. For this nominal
monthly fee, you will access the marketing power of our website, enjoy the advantage of an
exclusive listing on the website’s Dispenser Locator that will point clients to your dispensary,
have access to the full support of the Vision Fore Golfing Company, and be part of a prestigious
national team of eye care professionals who deliver great vision for their golfing clients.
 
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