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The Vision Fore Golfing Marketing Program |
How does an eyeglass dispenser market a niche product like Vision Fore Golfing Eyeglasses?
Quite simply, an ongoing multi-media national advertising program that guarantees results. |
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When Paul Boyko Jr. began to sell his Vision Fore Golfing Eyeglasses his reputation grew by word of mouth.
As positive feedback about his product began to roll in, he added information about the golfing eyeglasses
on his Visions of Canada website, www.visionsofcanada.com. |
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In 2005, he produced brochures about his golfing eyeglasses and worked trade shows and golf tournaments
in both Ontario and Michigan. Word spread quickly about this amazing new vision correction product.
Of course, Paul had a great reputation of manufacturing the world’s thinnest eyeglasses to begin with. |
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In mid-2005 he discovered the power of radio advertising. He quickly developed a keen ability using radio to attract many new clients from Michigan and other Great Lake States to his Visions of Canada store in Windsor Ontario. He discovered the power of investing his advertising dollars in the right places like WJR in Detroit Michigan, a prestigious flagship radio station with an 83 year history boasting a 50,000 watt clear channel signal servicing a 200 mile radius. Interestingly,
some of the radio people he works with have become Paul’s clients. Clearly, he is no novice when it comes to advertising strategy. |
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Visions Fore Golfing Eyeglasses are unique. There are no other large-scale manufacturers of a product that specifically meets the vision needs of presbyopic golfers. However, this is the first eyeglass product specifically designed for this clientele and requires a sustained marketing campaign to make sure that all golfers in the United States of America who need better vision will learn about Vision Fore Golfing Eyeglasses. Towards that end, plans have been made to build an
effective national advertising campaign at an attractive price of $1,000 per month per each Certified Vision Fore Golfing Dispensary. |
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Repetition is the golden rule of advertising. One-shot ads seldom work. In fact, research indicates that the average consumer ignores two out of three ads and requires nine exposures before readily remembering an ad. That means you have to run your ad several dozen times to make an impact. Advertising has a cumulative effect; it takes time to get results. When it does, make sure you have the inventory and staff to handle increased demand. Being part of a well-funded national
advertising campaign that can be localized to specific regions will ensure repetition and solidify brand recognition. |
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The monthly fee of $1,000 is actually quite low. Most advertising salespeople will tell you that 5 to 7 percent of gross sales is the correct amount to budget. If your gross monthly sales are $25,000 and you budget 5%
for advertising, the bill comes to $1,250. How much local advertising will that purchase? Very little indeed. |
By contributing $1,000 per month to a well orchestrated national advertising campaign you will
get continuous large scale media exposure that includes touching your local market. |
When we reach our goal of 300 participating Certified Vision Fore Golfing Dispensers,
you will be part of a national advertising campaign with a monthly budget of $300,000.
Imagine being part of an annual $3,600,000 marketing budget for only $12,000 per year! |
Additionally, by participating in our Vision Fore Golfing website with your own individual page for
$200 per month for your dispensing territory, you will enjoy all the benefits of a state-of-the-art
website that always comes up at the top of all major search engines. For example see MSN.
http://search.msn.com/results.aspx?q=visionforegolfing.com&FORM=QBRE |
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And that’s not all... |
Once you become certified, you will have access to our marketing coaching service available by telephone and email. You will also learn how to work trade shows, golf tournaments and other
face-to-face marketing opportunities. Our Director of Training, Development and Certification
will personally join you at trade shows to teach you what we have learned about bringing
Vision Fore Golfing eyeglass customers to your doorsteps. Working side by side will also offer
an opportunity to personally introduce you, the new Certified Vision Fore Golfing Dispenser for
your region, to your client base. We want you to be totally successful so we can be as well. |
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